Build customer trust and increase conversions with the Authorize.Net Verified Merchant Seal. Display this recognized security badge on your website to show customers you use industry-leading payment security. Free with every Authorize.Net account.
What is the Verified Merchant Seal?
The Authorize.Net Verified Merchant Seal is a clickable trust badge you display on your website to show customers you use Authorize.Net's secure payment processing. When clicked, it displays a verification window proving your active Authorize.Net account, building customer confidence and reducing cart abandonment.
The Authorize.Net brand is recognized and trusted by millions of online shoppers. Displaying the seal instantly communicates that you use enterprise-grade payment security, reassuring customers their payment information will be protected.
Unlike static trust badges, the seal is clickable and opens a verification window showing your active Authorize.Net merchant status. This real-time verification proves your credentials are legitimate, not just a copied image.
Add the seal to your website by copying a simple JavaScript code snippet from your Merchant Interface. Place it anywhere on your site - checkout pages, homepage, footer, or product pages. No technical expertise required.
Why Display the Verified Merchant Seal?
Trust badges significantly impact purchasing decisions. Studies show security seals can increase conversions by 10-30% by reducing security concerns during checkout.
Security concerns are the #2 reason for cart abandonment. Displaying the verified seal addresses these concerns directly, reassuring hesitant customers and encouraging purchase completion. Many merchants see 10-30% conversion rate improvements.
The seal serves as third-party validation of your security credentials. Authorize.Net's established reputation transfers trust to your business, particularly important for new or small eCommerce sites building credibility with unfamiliar customers.
Customers often abandon carts due to payment security concerns or uncertainty about unfamiliar checkout processes. The seal provides visual reassurance at critical decision moments, reducing last-minute checkout abandonment.
The seal signals that you're a legitimate, professional business using enterprise-level payment processing. It distinguishes your site from amateur operations and scam sites, particularly valuable for competitive markets.
The Verified Merchant Seal is included free with every Authorize.Net account. Unlike some trust seals that charge annual fees, you get this conversion-boosting tool at no extra cost as part of your gateway service.
Choose from multiple seal designs and sizes to match your website aesthetic. Display the seal in your preferred location - many merchants show it on checkout pages, in site footers, or near payment forms for maximum impact.
How to Add the Seal to Your Website
Adding the Verified Merchant Seal takes just minutes with a simple copy-and-paste implementation.
Log into your Authorize.Net Merchant Interface and navigate to Account > Settings > Verified Merchant Seal. Here you'll find pre-generated JavaScript code specific to your merchant account.
Select your preferred seal style and size from the available options. Options include different color schemes, sizes, and orientations to match your website design and layout requirements.
Copy the JavaScript snippet provided in your Merchant Interface. This code is unique to your account and includes your merchant verification credentials that enable the clickable verification feature.
Paste the code into your website HTML where you want the seal to appear. Common locations include checkout pages, site footer, product pages, or near payment forms. The seal will display automatically once the code is live.
Click the seal on your live website to verify it opens the verification window properly. This ensures customers can view your verified merchant status and confirms the seal is working correctly.
Best Practices for Seal Placement
Strategic seal placement maximizes its effectiveness in building trust and increasing conversions.
Start displaying the Authorize.Net Verified Merchant Seal to increase conversions and reduce cart abandonment. Our team will help you implement the seal and optimize placement for maximum impact.
Complete our quick and secure form. We'll review your inquiry and present the best solution within 24 business hours.
We've received your inquiry and will review it promptly. A member of our team will contact you within 24 business hours to discuss your merchant account needs.
Need immediate assistance? Call us at 888-573-7587
Please try again or contact us directly at sales@startmerchantservices.com or 888-573-7587.
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