Value Added Reseller Marketing Support

Reseller Marketing Support

Comprehensive marketing support for VAR partners. Strategies for merchant acquisition, co-branded marketing materials, email templates, and promotional resources. Grow your merchant referral base with proven marketing approaches.

Proven Strategies

Marketing Your Merchant Services Program

Here are proven strategies that will ensure your new START Value Added Reseller program is successful. Every START VAR partner has different methods to get their merchant account program noticed—the more customers that sign up for your merchant services, the more recurring revenue you will earn.

1
Email Campaign to Existing Customers

Send a custom email to your current customers about signing up for their own Merchant Account and Authorize.Net Gateway. This is the quickest way to launch your new merchant account program and start earning revenue!

  • Many of your customers are already thinking about eCommerce and how to make it work for them
  • Ask if they might be interested in accepting credit cards for phone orders or on their websites through a shopping cart system
  • Ask if they are ready to upgrade from PayPal to a real merchant account with better rates and professional branding
2
Website Graphics and Banners

Feature "Get Started Now" buttons and other promotional graphics and banners on your website. More visibility leads to more merchant sign-ups and recurring revenue!

  • Place prominent call-to-action buttons in your website header, sidebar, and footer
  • Use eye-catching banners on high-traffic pages to capture attention
  • All graphics available in multiple sizes and formats through the reseller resources portal
3
Homepage Application Link

Add a "Merchant Accounts" link to your co-branded online application right on your homepage. Benefit from your existing website traffic and newcomers to your site who are looking for complete business solutions.

  • Make merchant services a core offering alongside your primary products/services
  • Co-branded application features your company name and logo throughout the entire process
  • Capture passive interest from visitors already browsing your website
4
Multi-Channel Promotion

Advertise and promote your co-branded online application everywhere your customers interact with your brand. Every START Value Added Reseller has different methods to get their merchant account program noticed.

  • Include merchant services in email signatures, newsletters, and billing communications
  • Mention merchant services during customer onboarding and support calls
  • Post about merchant services on social media channels and in customer communities

More Strategies

Additional Marketing Tactics

Expand your merchant acquisition efforts with these proven supplemental marketing strategies.

Email Drip Campaigns

Create automated email sequences that educate customers about merchant services benefits over time. Use email templates provided in the reseller resources portal. Segment your audience by business type for personalized messaging.

Blog Content & SEO

Publish blog posts about accepting payments, eCommerce best practices, and payment security. Use keywords like "merchant account," "payment processing," and "accept credit cards." Link to your co-branded application from relevant content.

Webinars & Training

Host educational webinars for your customers about payment processing, fraud prevention, and PCI compliance. Position merchant services as a natural solution. Record sessions for on-demand access and lead generation.

Expert Support

We're Here to Help You Succeed

Feel free to reach out to our experienced VAR support team at any time for marketing assistance, strategy consultation, or technical support with co-branded materials.

Phone Support

888-573-7587 Ext. 102

Email Support

sales@startmerchantservices.com

Access Marketing Resources

Ready to start marketing merchant services?

Access all the marketing resources, templates, and support you need to successfully promote merchant services to your customers.

Ready to Get Started?

Complete our quick and secure form. We'll review your inquiry and present the best solution within 24 business hours.

Most accounts approved in 1-5 business days
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Call Us

888-573-7587

M-F: 9:00 AM - 5:00 PM MST

Visit Us

1940 S. Fremont Dr STE 202
Salt Lake City, UT 84104

Explore the Reseller Program