Partner with START Merchant Services and create a new recurring revenue stream. Offer merchant services to your clients with co-branded applications, fast approvals, and dedicated partner support. The outcome is income!
What is the START Value Added Reseller Program?
The START VAR program enables hosting companies, web developers, shopping carts, invoicing solutions, credit unions, and franchisors to offer merchant services to their clients under their own brand. Earn significant recurring revenue while providing your clients with transparent pricing, fast approvals, and industry-leading Authorize.Net payment processing—all backed by START's 20+ years of expertise.
Custom-branded online merchant applications featuring your business name and logo. Your clients see your brand throughout the application process, strengthening your relationship while START handles the backend processing and approvals.
Earn competitive recurring revenue sharing on every merchant you refer. Create a sustainable income stream that grows with each new client. Revenue continues as long as merchants continue processing with their accounts.
Most merchants approved and set up with Authorize.Net within 24 business hours. Digital signature support means no printing or faxing required—your clients can complete applications entirely online and start processing immediately.
Why Partner with START Merchant Services?
Our VAR program offers everything you need to successfully offer merchant services to your clients while generating significant recurring revenue for your business.
Earn recurring income from every merchant you refer. Our competitive revenue sharing structure rewards partners generously—typical partners with 50-100 active merchants earn $2,000-$5,000+ monthly in ongoing revenue. Revenue scales with your merchant base and their processing volume. Build a sustainable income stream that grows over time.
Custom-branded merchant applications feature your company name, logo, and contact information throughout the application process. Your clients see your brand at every touchpoint while START handles backend processing, underwriting, and support. Strengthen client relationships by offering merchant services as your own value-added service. Downloadable marketing resources included for co-branding.
Most merchants approved within 1-5 business days with Authorize.Net gateway built and ready within 24 business hours. Digital signature support eliminates printing and faxing—merchants complete applications entirely online. Your clients can launch quickly and start accepting payments immediately. Fast turnaround strengthens your reputation for excellent service and reliable partner recommendations.
Transparent interchange plus pricing with no hidden fees means you can confidently recommend START to your valued clients. No termination fees, no annual fees, no address verification fees. Clear pricing structure helps you maintain client trust and strengthens long-term relationships. Honest pricing and fair dealing set you apart from competitors with complicated fee structures.
Relationship managers dedicated to partner success provide personalized support for your merchant referrals. Direct access to START's management team ensures your questions are answered quickly and your merchants receive exceptional service. Training resources and marketing support help you effectively promote merchant services to your client base. Partner portal provides real-time visibility into merchant applications and revenue tracking.
Offer your clients the #1 payment gateway trusted by hundreds of thousands of merchants worldwide. Authorize.Net integrates with 1,000+ shopping carts, billing systems, and eCommerce platforms—ensuring compatibility with your clients' existing technology. START's 20+ years of Authorize.Net expertise (60,000+ accounts set up) means expert integration support and troubleshooting for your referred merchants.
Who Should Join the VAR Program?
The START VAR program is designed for businesses that serve merchants who need payment processing solutions. If you work with eCommerce businesses, online retailers, or service providers, you can create a new revenue stream by offering merchant services.
Web hosting providers serve thousands of eCommerce businesses that need merchant accounts. Offer payment processing as a natural extension of your hosting services. Typical hosting company with 200 eCommerce clients adding merchant services generates $4,000-$8,000+ monthly in recurring VAR revenue. Strengthen client retention by becoming their one-stop technology partner.
Web developers and agencies building eCommerce websites need reliable merchant service partners to complete client projects. Offer payment processing integration as part of your web development services. Generate recurring revenue from every eCommerce site you build—typical agency building 2-4 eCommerce sites monthly generates $1,500-$3,000+ in ongoing VAR revenue within first year.
Shopping cart providers and eCommerce platform developers need payment gateway partnerships for customer success. Recommend START's Authorize.Net expertise to ensure seamless integration with your platform. Shopping cart platform with 1,000+ active users converting 10% to merchant accounts generates $2,000-$4,000+ monthly recurring VAR revenue. Pre-integrated payment solutions increase platform value.
Invoicing software and billing platform providers need payment processing integration to complete the billing cycle for customers. Offer Authorize.Net integration through START as your recommended payment partner. Billing platform with 500 business customers converting 20% generates $2,000-$3,000+ in monthly VAR revenue while increasing platform stickiness and customer lifetime value.
Credit unions serving business members can offer merchant services as a value-added financial product. Expand business services beyond traditional banking while generating non-interest income. Credit union with 5,000 business members converting 5% to merchant accounts generates $5,000-$10,000+ in monthly VAR revenue. Strengthen business member relationships with complete financial services.
Franchisors can standardize payment processing across all franchise locations while generating recurring revenue from franchisee merchant accounts. Simplify franchisee onboarding with co-branded applications and consistent pricing. Franchisor with 50 locations generates $3,000-$6,000+ monthly VAR revenue while ensuring payment processing consistency and negotiating better rates through volume.
Everything You Need to Succeed
START provides all the tools, resources, and support you need to successfully offer merchant services to your clients and build a thriving VAR business.
Merchants complete applications entirely online with digital signature support—no printing, faxing, or scanning required. Mobile-responsive application works on any device (desktop, tablet, smartphone). Auto-save functionality prevents data loss if merchants need to pause and return later. Real-time validation catches errors before submission, reducing back-and-forth and speeding approvals.
Downloadable marketing materials including email templates, web banners, brochures, and presentation decks. Co-branding guidelines and logo usage documentation for consistent partner branding. Customizable content templates for blog posts, newsletters, and social media. Partner portal provides real-time access to all marketing resources and tools for promoting merchant services to your client base.
Choose revenue sharing model that best fits your business: residual revenue (ongoing monthly income), per-account bonuses (upfront payments), or hybrid combinations. Tiered revenue structures reward higher merchant volumes with increased revenue share percentages. Transparent monthly reporting shows merchant activity, processing volume, and detailed revenue breakdowns. Partner portal provides 24/7 access to real-time revenue tracking and forecasting tools.
Comprehensive partner onboarding training covers merchant services basics, Authorize.Net features, application process, and common client questions. Ongoing educational webinars on payment industry trends, fraud prevention, PCI compliance, and sales strategies. Certification program validates partner expertise and unlocks higher revenue tiers. Training portal includes video tutorials, documentation library, and searchable knowledge base for quick reference.
Partner portal dashboard shows merchant application status (pending, approved, active, inactive) with real-time updates. Processing volume reports track monthly transaction totals by merchant and aggregate portfolio performance. Revenue analytics show earnings trends, growth projections, and merchant lifetime value metrics. Exportable reports in CSV and PDF formats for accounting integration and business planning. Custom date range filtering for quarterly reporting and tax preparation.
Partners receive priority technical support for Authorize.Net integration questions, troubleshooting, and gateway configuration. Direct access to START's integration specialists who have set up 60,000+ Authorize.Net accounts over 20 years. Phone, email, and chat support channels with faster response times than standard merchant support. Technical documentation library includes integration guides, API references, and platform-specific setup instructions for common shopping carts and billing systems.
Explore the VAR Program
Learn about revenue sharing structures, earning potential, and how to maximize your VAR income with competitive commission rates and volume bonuses.
Discover effective strategies for marketing merchant services to your client base, including email campaigns, content marketing, and customer approach tactics.
Access downloadable marketing materials, co-branding tools, presentation templates, and all the resources you need to promote merchant services successfully.
Explore exclusive merchant services and payment solutions available only to VALUE ADDED Reseller partners, including special pricing and enhanced features.
Start earning recurring revenue by offering merchant services to your clients. Most partners approved within 2 business days.
Complete our quick and secure form. We'll review your inquiry and present the best solution within 24 business hours.
We've received your inquiry and will review it promptly. A member of our team will contact you within 24 business hours to discuss your merchant account needs.
Need immediate assistance? Call us at 888-573-7587
Please try again or contact us directly at sales@startmerchantservices.com or 888-573-7587.
1940 S. Fremont Dr STE 202
Salt Lake City, UT 84104
Explore the Reseller Program